Lots of Cultural programs will be held in SM Rosales as Rosales Pangasinan celebrates Independence Day and its town fiesta.

Rosales Town Fiesta will be celebrated from June 8 to 14, 2009. SM City Rosales will be the venue for some of its activities.

June 9 – Rosales Marching Band will perform in Event Center. In the evening, the Balikbayan night will also be held in Grand Mall in Rosales.

June 10 – Sine Caboloan film showing.

June 11 – A stage play, Pragress, will be performed.

June 14 – Cultural Fashion Show will be showcased by designers from Pangasinan.

SM City Rosales is the first and the only SM mall in Pangasinan.