Mrs. Rosales Popularity Contest is Rosales Pangasinan’s major fund generating activity every fiesta. The candidates for 2009 are Catherine Benito Barroga of Hawaii, Flordeliza Sibayan Dolling of British Columbia, Canada, Rebecca Valentino Jandoc of Hongkong and Felicitas Rabino Sanchez of Northern, California. The formal presentation and the first canvassings was held on March 31, 2009 at the Rosales Presidencia. The committee was headed by Mayor Hon. Ricardo V. Revita. Members of civic organizations of the said town also attended the canvassing.